As we move into 2016, it’s time to look to the future and what it will hold for the world of user experience. Here we predict three of the largest user experience developments for 2016 and give some food for thought regarding how you can ensure you stay ahead of the development curve.

Top Three User Experience Expectations in 2016

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1) Generic Is Dead, Long Live Personalisation

As businesses move towards considering customers as value co-creators rather than simply recipients of value, the personalised experience is in the ascendancy. It is essential to develop a user experience based on a detailed understanding of needs, and recent research from ClickTale outlines how this can generate a more emotional involvement with your customer that is almost impossible to generate in any other way.

2) App Consolidation and Aggregation

As consumers are simply overwhelmed by the volume of apps out there, we expect to see a large amount of consolidation and the rise of aggregation apps, which in turn access a suite of other apps to achieve a seamless end goal for the user. This means those aggregation apps will be in control of the user experience rather than each of the individual contributors driving their own experience design. This is important to consider if you find yourself owning a ‘contributor’ rather than ‘aggregator’ app.

3) The Mobile Experience

Users increasingly expect an integrated mobile and web experience, and this shows no sign of abating. In 2016 we can expect to see further customer demands for mobile and web integration, such as products which enable remote control of home devices, including fridges and heating systems, as well as the rise of ‘touch first’ experiences, where mobile is the lead into a product or service. If your business isn’t enabled for these developments, then you should think about utilising the services of businesses such as Hemel Hempstead web design company http://24-7website.co.uk/.

2016 will show no sign of a slowdown in terms of the demands customers place on the user experience they want and need. The sensible businesses will be those that consider the developments we’ve outlined and make a clear plan for the impact they are likely to have on their operations. Start thinking now, and ensure your 2016 is as successful as it can be.