Guerrilla Marketing: Shock marketing techniques for times of crisis
Faced with the constant bombardment of advertising messages, consumers become increasingly immune to this commercial saturation. This fact together with the reduction times of advertising budgets have made marketing professionals realize that it is not always necessary to make excessive investments of money in an advertisement to generate brand awareness. On the contrary, unconventional techniques, such as guerrilla marketing, can sometimes attract great attention to the brand, or traffic to sites on the Internet, without the need to spend large amounts on conventional media.
The Guerrilla Marketing Conference’s main objective is to show attendees that in times of crisis, there are effective marketing techniques, which with low budget and a great creative capacity, can give the best results in the sales plan of any company.
At the same time, there will be participation as speakers of the best marketing and communication professionals, with the main objective of showing attendees that in times of crisis, there are effective marketing techniques, with low budget and a great creative capacity , can give the best results in the sales plan of any company. Throughout the sessions, it will become clear that marketing actions can not work in isolation. They must rely on a global strategy shared by all sectors of the company without exception and be in tune with the company’s commercial area.
Directed to the Directors and Managers of Marketing, Communication and Sales of any business sector, as well as professionals who are linked to the Advertising, Marketing and Communication Agencies, will have the best marketing professionals who will explain with an eminently practical character, the study, application and results of successful cases in guerrilla marketing.