Marketing, to almost 500 women between 25 and 65 years old, and responsible for the family purchase.

Thus, the study shows that 77 percent believe that some brands “copy” the products of the leading brands that, on the other hand, are the ones that investigate and innovate continuously (72%). In fact, currently 81 percent of new products released to the market belong to manufacturing brands, compared to 20 percent of distribution brands.

When talking about quality, 41 percent say that children always discover when they are giving a different brand to the leading brand; and that 84 percent of women opt for leading brands “when they do not want to take surprises”.

Likewise, the study also shows that 9 out of 10 consider it important that establishments do not limit the range of brands they offer; and that it is important to be able to find your favorite brands in any establishment (92%). In this regard, six out of ten recognize that it is increasingly difficult to find certain brands in some shopping establishments.

Finally, when asking about the intention to buy during the next months those who are not exclusive buyers of leading brands or white brands, 87 percent of housewives believe that they will maintain the same proportion of first brands and the rest of brands you buy today.