Archives for Business Studies


Zenith Optimedia has also presented its forecasts for next year that, in summary, do not discover anything that marketing departments did not know. Online advertising spending ...


The time has come to think in terms of business as far as social media is concerned. It's time to create value with your customers, not ...


A recent study on the use of QR codes in the United States, United Kingdom, Germany and France reveals that Americans outnumber Europeans in using ...


Mobile devices have become an indispensable tool for searching for information online, as well as for leisure and entertainment. As it could not be less, users ...


E-commerce continues to grow apace. Although it still has a long road ahead until reaching the physical stores in terms of sales volume.
The study data ...


Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data to act in real time ...


Sales through mobile devices will become one of the key e - commerce in the near future and basic elements. Companies are adapting their online ...


Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase ...


Being a good director of Marketing in my opinion today has become a more complex task than a few years ago, if we undertake a ...


If we approach the concept 'mantra' in its broadest meaning we will be more or less with the following definition:
'Sacred verbal formula repeated in prayer, ...