The digital world can seem utterly befuddling to newcomers. Not only is it a new field, but it is constantly changing! However, digital marketing needn’t be overly confusing. The trick lies in starting small and knowing your objectives. We take a look at the basics.

Getting the basics of digital marketing right

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A website

Most modern businesses will have a website today. This needn’t be hugely complex and expensive. Modern sites are often template driven and quick and easy to maintain. Consider who will manage the site going forwards, as fresh content is key. Also think about what you want your website to do. You might want it to generate sales, to acquire customers, or simply to share information. Most businesses, especially SMEs, will use a digital design agency to access the specialist skills needed to get the development right. This gives you the balance of business and technical skills.


If you have a website, then you can look at regularly emailing your customers, so that they know what your latest offers and promotions are. Capture customer data using your various marketing channels and use an email marketing system such as Mailchimp or Campaign Monitor, which will allow you to design professional campaigns and manage your subscriptions with automated features.

Many businesses now also have apps, which are limited versions of websites. Apps are quick and easy to develop, whether you use an agency or a freelancer. You can a brand innovation agency like or use a developer to create an app to showcase a catalogue, provide information, to allow registration to an event or service, or to even allow direct purchasing via ecommerce functionality. The trick lies in establishing what your customers most want, and providing it in a simple, user-friendly way.

Social media

Social media platforms such as LinkedIn, Facebook and Twitter are great communication tools for your business. These allow you to engage with your customers in a fast, responsive and fun way, without cost. You can communicate campaigns, launch competitions, release viral marketing initiatives and communicate messages about your brand on social media, building up followers and potential customers in the process.

What other digital marketing techniques and strategies is your business pursuing?