The big advertisers of Facebook invest around 20,000 dollars a day in advertising
After knowing the data of the investments of the great advertisers of Google, now new data clear another of the big unknowns in relation to the investments destined to advertising campaigns through the social network Facebook.
According to the information from several sources spread by the website allfacebook, the big advertisers of Facebook spend around 20,000 dollars a day in advertising, which is equivalent to almost 2 million dollars a quarter. Although some companies and advertisers such as Zynga, LivingSocial or Groupon could exceed these figures, even exceeding in some cases the 50,000 dollars a day.
As usual, the biggest expense comes from companies whose main objective is to recruit and attract the largest number of new users and followers as quickly as possible.
Currently, the business of fan acquisition is growing rapidly as brands compete for popularity within the social network itself, which has led some brands are willing to pay up to $ 2 for each new fan generated through your ads on facebook.
The new social gaming market has also been lucrative and profitable for many game developers who invest thousands of dollars in each of their releases. Undoubtedly, the success of the games can also generate millions of advertising revenue to Facebook.
Currently a large number of advertisers are spending large amounts of money on advertising campaigns through Facebook every day. In general terms, the social network would be on track to generate more than 2,000 million dollars in advertising revenue during this same year.