Sosecable Media restructures and expands its Marketing and commercial management department
New technologies, increasingly competitive markets and the growing needs of advertisers have been just some of the reasons that have led SOGECABLE MEDIA to further enhance and specialize the Marketing…
Writing your Marketing Plan
Well work in a company or be a marketing student, there comes a time when you must put in writing the many ideas you have to brand your brand. Before…
You’ve Got To Sell Candy Bars
If someone has a dollar in their pocket and you have a candy bar for sale for a good cause, a transaction is inevitable. Candy bars have been the most…
The Most Common Fast Food Complaints
Did you know that on average, Americans eat fast food between 2-3 times per week? A popular fast food chain serves 75 hamburgers a second worldwide. While it isn’t common…
Evolution of the Consumer in the face of the economic recession
Faced with an unprecedented economic situation and in view of the changes that are taking place in the world of communication and media, Omnicom Media Group has conducted a study…
The marks of all the life have a quality superior to the rest
Marketing, to almost 500 women between 25 and 65 years old, and responsible for the family purchase. Thus, the study shows that 77 percent believe that some brands “copy” the…
Keys to customer loyalty in times of crisis
In times of crisis, customer loyalty is as important as attracting new users. ActionsDATA offers some tips for companies to improve their relationship with their clients in the current situation.…
How can the brand contribute more value in times of crisis?
Renowned specialists in the sector such as Joan Jiménez (Social Branding), Jordi Giménez (BrainVentures) and David Riu (BES La Salle) will answer this question in the How can the brand…
Four web design elements that can generate sales
With most businesses owning a website these days, if you want to stand out from the crowd, your site needs to shine. There are several strategies that can get your…
The global advertising market has taken a significant turn, for the worse
The unprecedented economic problems that are currently underway lead us to a forecast of decline in advertising investment for 2009 of 6.9% Since our last forecasts in December, the global…