Four website design tips for SMEs

When you are focussed on running your small business, understanding the finer points of website design probably isn’t your key strength.

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According to a recent article in the Telegraph, having a beautiful and effective website is one of your key opportunities for growth, with the potential to create loyal customers out of your online visitors.

If you haven’t joined the online revolution yet, there is no need to panic. We have put together four useful tips that will help to ensure your brand-new business website attracts attention for all the right reasons.

1 Consider the end user

User experience is one of the key buzzwords attached to website design and is probably the most important aspect of any website. Often referred to as UX, user experience is concerned with navigation, searching for goods and services, and general ease of use. Providing your online visitors with a great experience results in improved sales figures and plenty of repeat customers.

2 Create a website that reflects your business ethos

The colours you select for your website, the fonts you choose and the general layout of your website will all have an influence on the behaviour of your website visitors, so it is important to address these considerations early in the design process. A talented and experienced agency, such as Yorkshire web design company www.etempa.co.uk/, will take time to talk you through the options and guide you through the decision-making process to ensure your finished website reflects your business perfectly.

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3 Define your website goals

Is the purpose of your website to sell goods and services to your visitors? Are you hoping to collect email addresses for a mailing list, or would you like visitors to fill out a contact form, download a file, or view a particular piece of content? You need to establish your website’s goals and work towards encouraging your visitors to complete your desired interaction.

4 Seek professional advice

As a business owner, you know your own products and services inside out, but this does not necessarily mean that you are the best person to create your website. DIY websites can have limited value, so it is well worth investing in professional web design that will add value to your brand and attract high volumes of relevant visitors who are ready and motivated to engage with your business.