The keys to know what kind of content is shared more in twitter
When a marketer faces the difficult situation of trying to excel in twitter is with the following information: – There…
Common Website Mistakes to Avoid
Your website is a hugely important digital asset to your company. So don’t make these common mistakes when developing this…
What is transmedia narrative? How to use it to attract customers
It may be that many Chinese might sound concept, but some of you it is likely that you have participated…
Shortlist announced for Qatar’s Art Mill International Design Competition
The design shortlist for Qatar’s prestigious Art Mill project has been announced, representing some of the top international architectural practices.…
What is a mantra? Why you need to create one for your business?
If we approach the concept “mantra” in its broadest meaning we will be more or less with the following definition:…
Using colors to get more conversions on your website
On many occasions I have addressed issues related to attracting traffic to your website but sometimes when we do not…
Getting the basics of digital marketing right
The digital world can seem utterly befuddling to newcomers. Not only is it a new field, but it is constantly…
How to build a “Lifestyle” around a product: The case GoPro
Has anyone ever thought how some brands sell an indecent amount of products and others that sell similar products initially…
The main metrics to measure the effectiveness of your marketing plan
In the world of digital marketing, if you do not measure all the actions that are within your plan going…
2.0 Benchmarking: What can you learn from your competitors online?
There are some entrepreneurs when they start a project, or marketing managers of established companies that believe they have the certainty to be looking…