Gift hampers are incredibly popular and there are a number of times throughout the year when they peak in demand. It is important when you look to develop a gift hamper business or grow your existing one that you look carefully at your marketing. There are a number of ways that you can market a business like this, but before you start you need to ensure that you have a strategy in place. One of the best ways to do this is to look at the time of year where you are busiest and ensure that you are marketing your products in the run up to this time. Be sure to factor in any extra time you need to work with a Contract Packing Services company to have your gift hampers packed and delivered.
Hampers are very visual products so it is important that you take good quality images of the hampers as a whole as well as all the items that are included in the hampers. Once you have these images you can then utilise them on your website and through your other marketing channels. Instagram and Pinterest are two social media channels that focus very much on the visual aspects of items.
It is important that you think about the times of year that people will be looking to buy gifts such as valentines day, easter and christmas. In the 6 weeks in the run up to these events you should ensure that you are marketing your products across all the appropriate channels that you use.