When you choose to set up a business online have to face that we must incorporate a number of terms to our essential vocabulary.

If not, we are at risk of exclusion because we are unable to know what they talk or make decisions with the necessary criteria.

e-commerceGlossary of e-commerce

Web hosting

English, web hosting is the service that provides Internet users a system to store information, images, video, or any content accessible via the web.

Big data

Systems capable of handling large data sets, making it possible to analyze large amounts of information, such as analytical a whole e-commerce.

Back office

It is the part of e-commerce software that allows merchants to manage, operate and manage online stores. They are internal management and automatic processes.

Front office (Interface)

It is part of a software system that interacts directly with the user, are the processes that are directly related to the customer.


It is a component that stores data so that future requirements that data can be served faster. They are usually temporary data.


CPA: The cost per action, by which is not paid when you click on the ad but when it does something more: buy, subscribe to something, download software or what has been indicated. CPC: The cost per click, which is paid for each access to a page after clicked on an advertisement. CPI: It’s cost per print, similar to CPM (where you pay per thousand impressions). CPM is the cost per thousand impressions of an ad. PPC: Pay per click is, like CPC (cost per click), although they often use those buying advertising, because they sell more advertising use another term.

Inbound & Outbound links

“In” is a link that connects to a web page to another. They are internal links to a website that point to other sections of the site. “Out” are the outgoing links on a website, pointing to another external site.


English Key Performance Indicators or Key Performance Indicators, measure the level of performance of a process, statistics indicating the performance of processes, so as to achieve the objective.


It is the ability to sell using different channels (online, mobile phones, branches, etc.), so as to allow a combination of all.


Known as mobile commerce, takes its basis of e-commerce, only bringing all transactions level to be executed from a mobile phone.

Payment gateway

It is a responsible tool to process the collection and payment of the product, its main objective is to be performed quickly, easily and safely for the user.


Words or expressions allowing indexing of a website by a search engine.


This is an adaptive web design showing a different page depending on the device and its characteristics since it opens. It is vital for the m-commerce.

SEO (Search-Engine-Optimization)

The process to improve the visibility of a website in different search engines organically, ie without paying the search for privileged positions.

Conversion rate

The benchmark is to translate the result of a website and measure the achievement of objectives. In e-commerce is calculated by dividing the number of buyers by the number of visits.


It refers to the number of visits and the activity of these on a particular website.

Obviously, there are many more terms, but these are the ones that anyone who shows interest in e-commerce should know to know what it’s talking user level.

By ZsuNC

Leave a Reply

Your email address will not be published. Required fields are marked *