How to become more confidant and fluent at communicating with people.
During the dreaded Covid outbreak and the long, two years that people had to stay confined to their homes it became the norm to use social media and find digital…
Advertising investment worldwide will grow 4.9% this year
Zenith Optimedia has also presented its forecasts for next year that, in summary, do not discover anything that marketing departments did not know. Online advertising spending will increase while investment in…
80% of companies in Social Networks do not measure their sales as an indicator of success
The time has come to think in terms of business as far as social media is concerned. It’s time to create value with your customers, not for them. This is the…
USA Takes the lead against Europe in the use of QR codes
A recent study on the use of QR codes in the United States, United Kingdom, Germany and France reveals that Americans outnumber Europeans in using this technology. According to Pitney Bowes…
Mobile devices conquer travelers and companies in the tourism sector
Mobile devices have become an indispensable tool for searching for information online, as well as for leisure and entertainment. As it could not be less, users also use these gadgets when…
Why 92% of purchases still occurs offline?
E-commerce continues to grow apace. Although it still has a long road ahead until reaching the physical stores in terms of sales volume. The study data indicate that the turnover…
70% of companies have problems in implementing the Big Data
Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data to act in real time and thus improve the user…
48% of consumers have never bought via mobile
Sales through mobile devices will become one of the key e – commerce in the near future and basic elements. Companies are adapting their online stores to work perfectly in…
45% of consumers prefer to go shopping after a bad experience online
Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase process, the experience is not…
The features that should have a good marketing director
Being a good director of Marketing in my opinion today has become a more complex task than a few years ago, if we undertake a project in which we want…