Advertising investment worldwide will grow 4.9% this year
Zenith Optimedia has also presented its forecasts for next year that, in summary, do not discover anything that marketing departments…
80% of companies in Social Networks do not measure their sales as an indicator of success
The time has come to think in terms of business as far as social media is concerned. It’s time to create…
USA Takes the lead against Europe in the use of QR codes
A recent study on the use of QR codes in the United States, United Kingdom, Germany and France reveals that…
Mobile devices conquer travelers and companies in the tourism sector
Mobile devices have become an indispensable tool for searching for information online, as well as for leisure and entertainment. As it…
Why 92% of purchases still occurs offline?
E-commerce continues to grow apace. Although it still has a long road ahead until reaching the physical stores in terms…
70% of companies have problems in implementing the Big Data
Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data…
48% of consumers have never bought via mobile
Sales through mobile devices will become one of the key e – commerce in the near future and basic elements.…
45% of consumers prefer to go shopping after a bad experience online
Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the…
The features that should have a good marketing director
Being a good director of Marketing in my opinion today has become a more complex task than a few years…
What is a mantra? Why you need to create one for your business?
If we approach the concept “mantra” in its broadest meaning we will be more or less with the following definition:…