Zenith Optimedia has also presented its forecasts for next year that, in summary, do not discover anything that marketing departments did not know. Online advertising spending will increase while investment in…

The time has come to think in terms of business as far as social media is concerned. It’s time to create value with your customers, not for them. This is the…

A recent study on the use of QR codes in the United States, United Kingdom, Germany and France reveals that Americans outnumber Europeans in using this technology. According to Pitney Bowes…

Mobile devices have become an indispensable tool for searching for information online, as well as for leisure and entertainment. As it could not be less, users also use these gadgets when…

E-commerce continues to grow apace. Although it still has a long road ahead until reaching the physical stores in terms of sales volume. The study data indicate that the turnover…

Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data to act in real time and thus improve the user…

Sales through mobile devices will become one of the key e – commerce in the near future and basic elements. Companies are adapting their online stores to work perfectly in…

Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase process, the experience is not…

Being a good director of Marketing in my opinion today has become a more complex task than a few years ago, if we undertake a project in which we want…

If we approach the concept “mantra” in its broadest meaning we will be more or less with the following definition: “Sacred verbal formula repeated in prayer, meditation or spell, a…