The multi-user behavior affects their attention span, which complicates the power companies reach them with your message. Users receive many impacts simultaneously through different devices that interact.
Front of the TV accompanies them your smartphone, tablet and portable, making them distribute the attention given to each of them. According to the survey conducted by Responsys to YouGov, users either alternate the use of these. Thus, looking for something on the Internet, they check their mail or interact in social networks while watching TV.
44% of the 2,000 adults polled by YouGov in the UK develops this multiscreen at least once a week behavior, especially in the case of users between 25 and 34 years. Another 26% use at least one second screen each day watching television.
The study indicates that the maximum time attention that 50% of users spend a mail does not exceed 30 seconds. The same applies if social messages posted through social networks (27%), either via Twitter or any other platform. This makes it very difficult impact of the message, which requires manufacturers to strive to customize the actions, and sharpen your wits to capture the recipient’s attention in just those 30 seconds of glory.
All things considered, this new type of always-connected consumers has its advantages. Brands have the opportunity to reach their target audience through multiple contact points, develop an integrated strategy through these channels. A practice that would be well received by customers. 61% of respondents welcomes the personalized messages, while 53% is more willing to buy those brands that customize their online communication. The battle for consumer attention sharpens, so we must fight more effective weapons.