The main objective of the search engine optimization project, known as SEO (Search Engine Optimization), is to increase the number of visits to any website, positioning the page in the first results of Google, Yahoo and MSN. It is also to increase traffic on the Internet through marketing campaigns, forum and blog. Consequently, making the job of search engines easier for your clients to find you and not vice versa.
Aspects to consider:
- Customer SEO study
- Study SEO competitors
- Develop marketing program
- Local search engines
- International search engines
Writing for search engines:
It is about changing and improving your page so that it is placed correctly when using certain terms or combinations of keywords with search engines that use crawlers or spiders.
Content development:
- The analysis of the keywords
- How the public looks for your products or services on the Web
- Keyword terminology
- List and analysis of possible keywords
- Titles, Goals and file names
- Competitive analysis of keywords, titles, goals and file names
Technical aspects:
- The use of keywords on your page
- Design of the page from the SEO point of view
- Search engine optimization crawlers or spiders
- Optimization of human-directed directories
- Titles of pages
- Titles in images
- Density of keywords in the text
- Content relevant to keywords
- Navigation bar and links
- Internal structure of links
- File Robots.txt
- Complete evaluation of the page
- Use of SEO tools to ensure optimization
Popularity of links:
Since the main search engines use some type of link popularity (that is, which pages point to your page) as a factor when ordering pages ( page rank ), improving the popularity of links on a page is a very important part important of the search engine marketing campaign. The main step of the process to improve the link is to identify possible link opportunities: Specialty directories, Partners (links to our directories) and complementary websites. After identifying the possible link partners , we will request, exchange or acquire new links.
- Study of the links used by competitors
- PR of the links
- Study of the text of the links in relation to the keywords
- Text used to create the link
- Text used to describe the link
- Landing page
- Exchanging links
- Spams and link farms
- Writing articles from the SEO point of view
- Participating in forums taking into account the keywords
- Participating in blogs taking into account the keywords
- Writing press advertisements to promote SEO strategies
- Unidirectional links
- Reciprocal links
- Internal links
- Database of linked sites
- Analysis of the data base
- Analysis of different SEO strategies
Use of SEO tools: Reports, analysis, monitoring and improvements
These reports indicate the place where your page is located in the main search engines and the statistics about your pages in relation to the keywords. They are of great importance to us in order to determine the success of our objectives or future optimizations.
- Website map
- Google Map
- Google Analytics
- Conversion of campaigns
- User tracking
- Statistics
- Campaign ROI
- Index stats
- SEO reports
In conclusion if necessary, an analysis and improvements of the pages will be made, analyzing the weakest aspects. The duration of the campaign ranges from 3 to 9 months