With most businesses owning a website these days, if you want to stand out from the crowd, your site needs to shine. There are several strategies that can get your site noticed and boost your sales income, and here are four that every savvy web owner should follow.
1. Hone your copy
It’s the quality of the words you use on your website that is important, not the quantity, so pay close attention to your web copy. According to Econsultancy, readers should be able to find out everything they need to know from the opening paragraphs. Start with the important information first and add extra detail, followed by a more in-depth explanation. Keep your copy simple and concise and avoid jargon that may confuse audiences.
2. Intuitive navigation
Once viewers have landed on your site, you don’t want to lose them by making it difficult for them to know where to click next to find the information they need. Easy, intuitive navigation is key for the success of a website, starting with clear page headings and categories, as well as all the relevant information about your products or services that customers need to know.
If audiences have to hunt for information on your site, or you have a high bounce rate, your website could need an overhaul. Consult an experienced website design company in Gloucester or elsewhere, such as https://www.net9design.com/, to ensure an intuitive layout is a priority feature of your site.
3. A trustworthy source
Since a website differs from a physical store in that you can’t go in and get a feel for the place, savvy web owners will need to add features to their site that instil an immediate sense of trust in those who visit it. There are lots of strategies you can use to boost consumer confidence in your website, including adding testimonials from satisfied customers, employee profiles and authentic imagery. Make it easy for customers to contact you and be available to communicate with them, whether through a chat or email function on your site or via your social media pages.
4. Industry accreditation
As further reinforcement of your good reputation that can also build trust in audiences, include third-party validation on your site, such as membership of any relevant industry bodies or associations, or any awards that you may have received.