Businesses that jostle for position among rivals online may be looking for a way to get the edge over the competition.

Greater visibility on search engines like Google is a great way to achieve this, although making a mark in the modern world can be tough without guidance.

Organic or paid search

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There are two main ways to go about boosting the profile of a business site; by using organic SEO (search engine optimisation) techniques or by opting for paid search ads that are targeted at specific keywords that customers may use to find a business.

If you visit a Leicester web design with skills in digital marketing they will be able to help you optimise your site in whatever way is most appropriate for your target audience and budget. And seeking an expert web designer  is a better idea than going in blind and expecting everything to work out well.

You should of course educate yourself about the difference between organic and paid search so that you can make an informed decision when engaging with professionals to help fine tune your business website.

Pay to win

With paid search there are a number of benefits, especially if you have a big budget and are willing to invest it to get a significant boost to site visitor numbers in the short term to launch a business’ online presence.

However, it is worth bearing in mind that the cost of a paid search campaign may rocket if it is successful, with some keywords costing hundreds of pounds per click they receive, even if they do not generate any conversions.

For smaller organisations, paid search may be less of a priority, while well-funded start-ups may be keen to consider this route from day one.

Excelling with organic SEO

Getting a good position in Google’s organically ranked sites can be difficult and requires investment in a well designed website which does its best to showcase your business as an effective organisation which is also authoritative and effective.

Responsive web design is important for sites that want to rank highly today, because the mobile-friendliness of pages is now assessed by algorithms deployed by search engines. So ultimately a combination of organic and paid search strategies, as well as a site that stands up to the scrutiny of web-savvy customers, will set up a business to succeed.

By ZsuNC

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