When it comes to website design, most businesses consider the same things. They think about content, usability and accessibility, and they make sure that their website works on a variety of devices.
However, some businesses completely forget to speak to their employees about their website, which is a huge mistake. After all, it is very easy to look to the positive parts of your website, such as sign-ups, sales and user engagement, but it can be very difficult to pinpoint what the problems are if the sales and sign-ups start to drop.
This is why employee feedback should be a key part of building a website.
Your employees are an essential part of your business, and they are tuned in to the issues that affect both your business and your customers. They are invested in the future of your business, and their thoughts about your website, content and marketing plans could help to improve the overall website.
If you are interested in speaking to your employees about the design of your website, here is everything that you should consider.
Maintaining Open Communication
Collaborations can be very successful if both parties are willing to listen to each other and be respectful, so if you decide to consult your employees about your website, you must remember to actually listen to their opinions rather than dismissing them. It can be easy for employers to only listen to the points that they agree with, but if you do this there is no point in doing the task at all!
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Another benefit of doing this is making your employees feel valued and appreciated. According to Forbes, asking your employees for feedback and advice lets them know that they are making an impact on their business, which motivates them as they understand that they are an important part of the company.
Remember that your employees know more about your company and your brand than most people do, and if they use the website occasionally, it is likely that they will have useful feedback about areas of the website that can be improved. This is very useful, as the employees often spot mistakes that the employer never noticed or considered.