A website is now arguably the most powerful marketing tool a business can have. The web has opened up the entire world as a potential customer base for little independent shops and created countless new methods of marketing.
However, a lot of companies heading online for the first time find their websites don’t really give very good results. Others get what they think are good results without really realising that their website could be doing a lot more.
If you feel like you should be getting more out of your new website, there are a few things you should consider.
Businesses that are taking their first tentative steps into the online world often choose free or cheap website templates, or have their site designed by a friend-of-a-friend-of-a-cousin who does it in their spare time. This is one of the biggest reasons why businesses end up getting little or no benefit from their new site. These kinds of websites rarely manage to impress people, and in the competitive online world impressing people is a must. Always seek the help of professional designers or more general web specialists, such as Cheltenham Web Design by ma-design.biz who are an experienced web and cloud consulting firm.
Have Good Content
An incredibly common mistake among even established businesses is to go for professional web design, but not take the same approach to content. Both written and visual content should be at the same professional standard, or the effectiveness of your site will be severely crippled. Content written by a professional copywriter will engage your readers, look professional and trustworthy, and persuade them to do business with you. Even a spelling mistake or two, on the other hand, will look unprofessional and can seriously impact on performance. Similarly, unprofessional graphics or a poorly made logo will put a blemish on that nice, professional site design and harm the good impression it should be creating. The services of a professional graphic designer may increase the initial cost of getting your site up and running, but it can be a huge help for your site’s performance and can potentially pay for itself many times over through attracting more conversions.
Another basic yet common mistake made by less web-savvy businesses is just putting a website online and expecting people to stumble across it. If you want to bring people to your website, you need to actively market it. Pay-Per-Click (PPC) ads are one of the main ways of doing this. Adverts are displayed among search engine results, and you only pay when someone actually clicks through to your site. This is yet another reason to ensure you get the site right, however, as otherwise PPC becomes a way to lose money as people click through to your site but fail to engage. If you want people to find your site naturally through search engines, you need to consult an expert in Search Engine Optimisation (SEO) to get your site as high as possible in the search rankings.