Once you have had your business website designed and created by a Website Design Essex company such as www.sixtyeight.co.uk/services/website-design it is then time to find the best ways to promote it. There is no point in having a beautiful website if no one can find it. There are a number of ways that you can do this and the one that you choose will depend on the type of business that you have as well as the budget that you have available for marketing.
SEO – search engine optimisation is a way in which you can help to increase the chances of your website appearing higher up in the search engine results. This can occur either on your website or externally with articles that link back to your website. It is important that you do this in the right way so as not to be penalised by the search engines.
Social media – if you are promoting your business on social media, make sure that some of your posts contain the URL to your website. This will help to drive traffic to your site and these will then hopefully convert into paying customers.
Merchandise – if you have merchandise or marketing materials produced you should ensure that you have your website details added to them. This could be having your website address added to the bottom of your business cards and your headed paper, as well as including it on any leaflets or posters that you have printed.