The UK’s e-commerce scene is thriving. In 2025, shopping online is no longer a trend but our new normal. High street stores are feeling the heat, while busy lives and easy online access make it more convenient for Brits to shop from the comfort of home.
Last year, a survey revealed that 50% of shopping by Brits is conducted online. With so many options available at the click of a button, the question remains: what makes UK shoppers hit the ‘buy’ button?
The key drivers for UK shoppers
In a world in which choice is endless, UK consumers are picky. They tend to make purchases, avoiding impulse buys compared to other countries. When it comes to shopping online, Brits don’t spend hours comparing prices; instead, they like things to be quick, efficient, and reliable.
Free delivery is a major draw for UK shoppers, with a huge percentage of consumers saying it is their major deciding factor between completing and abandoning a purchase. Following close behind is, of course, price. This is why keeping your prices competitive is key.
Shoppers value a super-simple experience. If a customer’s journey is smooth, they are more likely to return. Simple things such as a free returns policy or easy payment options can make a world of difference. Perhaps surprisingly, traditional loyalty schemes offering rewards for repeat business are still valued by many consumers.
Traditional payments over techy trends
While the world is buzzing about cryptocurrency and digital wallets, UK shoppers are not so quick to embrace these payment methods. Debit cards remain a preference, with many Brits avoiding retailers that don’t accept them. Even with the rise of mobile wallets such as Apple Pay, an efficient debit card checkout is essential.
For UK retailers, focusing on the basics – affordable prices, free delivery, and an easy shopping experience – is the way forward for repeat purchases and sales success. Partnering with a top ecommerce web design company, such as www.nettl.com/uk/ecommerce-web-design-company, can get you e-commerce ready.
As e-commerce continues to grow, adapting to these trends is a necessity for UK businesses.