What to include in a Corporate Manual of Good Practices in Social Networks
Dancing figures of how many users are on social networks and how they are used is constant. A recent study by The Cocktail Analysis under the heading “IV Observatory wave…
Segmenting your customers by emotions
More than 80% of buying decisions are emotional, whether we recognize it or not, and we continue segmenting by criteria such as age, sex, location, social class or income per…