Does your business need an app?
The decision of whether your business needs an app is a nuanced one, dependent on various factors that align with your business goals, target audience, and industry trends. In the…
The serious mistakes of the marketing strategy in the development of mobile apps
80% of the time spent with our smartphone is dedicated to mobile applications. Marketingprofs estimates that we spend 94 minutes a day interacting with some app, which implies a considerable…
Top Three User Experience Expectations in 2016
As we move into 2016, it’s time to look to the future and what it will hold for the world of user experience. Here we predict three of the largest…