One of the best definitions of a domain is the brand on the Internet ??; can be global (.com, .net), specialized (.mobi, .tv) or from a country (.es, .it, .fr, ??). Advertising agencies are increasingly interested in knowing the domain sector. One of the main domainers of the United States, Mike Zapolin , said in the last conference of Domain Roundtable ?? One of the things I’m noticing is that the Advertising Agencies are starting to get into the game of the domains.
I recently received a call from an agency that had a campaign contracted with the National Football League ( NFL)) worth 30 million dollars. They had just realized that they did not have the domain used in the campaign. The clients are already smart enough to start asking the agencies about their Internet strategy. These, on the other hand, can not sweep this under the rug. There is not a bubble, people really need the domains.?? There are even times that they have made mistakes promoting a domain that is not owned by the advertiser (for example, promoting the .com instead of the domain of their country).
This example usually occurs when using local or hyphenated domains, where even the advertiser or the agency does not realize that they do not own that domain. One can give as an example the Austrian mobile operator Yesss that having the domain Yesss.at promoted in a television campaign the domain Yesss.com that was not proprietary. Advertisers require more and more of their agencies solutions where there is a suitable strategy on the Internet and that, logically, includes having good domains for promotions. It increases the ?? obligation? for advertising agencies to acquire good domains for their clients’ campaign, and they have to allocate a small budget for it. Many times, that means acquiring generic or generic compound domains (two words) much more expensive than more corporate ones, but much more effective for advertisers. One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used.
In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction. One of the good methods is to include in the advertisement the address of the website and have a good domain is key for the customer to remember when going to the Internet. The sales ranking of the most expensive generic domains in history includes Many times, that means acquiring generic or generic compound domains (two words) much more expensive than more corporate ones, but much more effective for advertisers. One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used. In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction.
One of the good methods is to include in the advertisement the address of the website and have a good domain is key for the customer to remember when going to the Internet. The sales ranking of the most expensive generic domains in history includes Many times, that means acquiring generic or generic compound domains (two words) much more expensive than more corporate ones, but much more effective for advertisers. One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used. In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction. One of the good methods is to include in the advertisement the address of the website and have a good domain is key for the customer to remember when going to the Internet. The sales ranking of the most expensive generic domains in history includes that implies acquiring generic or generic compound domains (two words) much more expensive than other more corporate ones, but much more effective for advertisers.
One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used. In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction. One of the good methods is to include in the advertisement the address of the website and have a good domain is key for the customer to remember when going to the Internet. The sales ranking of the most expensive generic domains in history includes One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used. In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction.
One of the good methods is to include in the advertisement the address of the website and have a good domain is key for the customer to remember when going to the Internet. The sales ranking of the most expensive generic domains in history includes One thing is the corporate domain of the company and another, which must be used in a particular campaign that has to be related to the advertised product or slogan used. In an advertising spot there are 20 or 30 seconds to attract the attention of a possible client, and it is key to allow interaction. One of the good methods is to include in the advertisement the address of the Web page and have a good domain is key for the customer to remember when going to the Internet.