6 keys that small companies should know about Social Media Marketing
Many small business owners are too busy to spend time on social media, or do not really understand Facebook, Forsquare or Twitter, so they decide to delegate these tools to…
Professionals and Social Networks: Human Resources Management 2.0
The evolution of social networks increasingly accounts for its potential. If someone ever thought that online sociability platforms were just networks for the generation of personal contacts, the multiple professional…
Are these the world’s most unusual parcel deliveries?
More and more of us are shopping online to buy many of the things which would previously have been bought from a shop. This means there is an increasing number…
5 trends with an important role in the marketing strategies of companies
Analyzing what happened during 2010 in the digital communication industry, we have been able to detect 5 clear trends that will play an important role in the marketing strategies adopted…
Three challenges for managing a brand on the internet
Because consumers spend more time online every day, the Internet is becoming an essential point of contact for brands to communicate with them. Managing a brand’s online presence can seem…
Brands and retailers embark on direct online sales
According to a recent study by grocery analysts IGD, manufactured food and consumer goods brands are increasingly prone to develop direct sales channels online to achieve greater consumer participation. The…
48% of buyers use the combination of Internet searches and social networks
Online shoppers rely on a healthy mix of search and social media throughout the buying process. A recent research by GroupM Search with comScore has highlighted this combination, something that…
Direct sales, an independent business option
Herbalife, a leading multinational company in the direct sale of nutritional supplements, has conducted a study of Spanish, French, English, Greeks, Czechs, Germans, Dutch and Russians with the aim of…
Online shopping: Between 24% and 45% cheaper with white brands
ADECES (Association for Civil Economic and Social Rights) has examined1 the diversity of products, both in its version of white brands and the manufacturer, and the costs of buying on-line…
Advertising investment in media grew 3.9 percent
According to the latest ‘Study of Advertising Investment’ developed by Infoadex, the advertising investment in media grew by 3.9 percent to reach 5,849.5 million dollars, representing 45, 4 percent of…