What would be of this new social era without information or interesting contents to share? Articles, videos, infographics, any type of content that achieves the status of “relevant”, can generate as a return, great benefits for companies and brands that know how to use them intelligently as an integrated part of their marketing strategies.
Yes, beyond traditional advertising and the most creative formats, content marketing is presented as one of the great bulwarks of 2018 if it is not already! A great paradigm shift no doubt for the traditional communication of self-hype that is devalued and deteriorated by leaps and bounds.
And yes, quality content remains the King and the most powerful weapon that companies and brands use to encourage engagement through storytelling, or the art of telling great stories to thrill or generate a great impact.
The new content marketing offers us better and more interesting experiences and stories, and above all, it is based on the principle of generating a self-interested interest through the added value of the information itself, leaving aside the purely commercial messages or Egocentrists.
In spite of all this, we have a long way to go, to continue learning, to face and overcome our means. If you still have doubts, this special will undoubtedly be your best reference guide to discover how to tap the full potential of content marketing to benefit your business. Do not miss it.