Online experience and continuous attention to customers being poor
Customer experience today is essential to ensure the viability of the business. Thanks to the Internet, consumers no longer adhere to a schedule when to buy, and expect the company…
3 actions that allow you to take a large multinational customers
All small businesses are afraid of large corporations. With its aggressive trade policies they are usually made quickly with a huge market share, wiping out smaller competitors operating in each…
Segmenting your customers by emotions
More than 80% of buying decisions are emotional, whether we recognize it or not, and we continue segmenting by criteria such as age, sex, location, social class or income per…
Companies still struggle to get more customers than retaining current
Companies have different ways to achieve their goals and improve their business results. While customer retention seemed that was among the predominant strategies, a recent study reveals that businesses still…