What qualities of the best brands are valued by Millennials?
Only 13% of Millennials believes that brands should focus on proclaiming its benefits and talk about their products and services. In contrast, most expect much more from them in terms…
Tell the truth: Consumers demand brands honesty and ethics
“Transparency and Honesty”, the third most important buying factor for consumers, behind the price and quality More than two thirds of consumers in the US, UK and China valued the…
How do consumers prefer to receive promotional messages from brands?
Consumers agree to receive commercial messages, promotions and coupons, provided they are targeted to their needs. This type of communications received will be better or worse depending on the channel…