Tell the truth: Consumers demand brands honesty and ethics
“Transparency and Honesty”, the third most important buying factor for consumers, behind the price and quality More than two thirds of consumers in the US, UK and China valued the…
YouTube is now the leading source of information about products among young consumers
YouTube is positioned as the first source of information on products for Millennials. As it reflected in the first quarterly report of 2014 YouTube Insights, 100% of users between 18…
45% of consumers prefer to go shopping after a bad experience online
Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase process, the experience is not…