Google Analytics closes its old version to focus on real-time analysis
The giant Google has just announced the closure of its old version of Google Analytics in favor of a new version that will perform real-time analysis. It was a long-awaited…
An introduction to the process industries
Process industries are vital to producing food, pharmaceuticals, paper, packaging, oil and petrol and many other goods. The industries use either batch processing or continuous processing to make goods. Image…
Mechanical work in SEO no longer works
SEO has become in recent years the workhorse of many online entrepreneurs, in fact many people learn to do some “tricks” to achieve their small goals on the web. But…
Affiliate Marketing: An effective tool to promote products
Companies are increasingly aware of the growing importance of online marketing to the detriment of traditional advertising. Ads in the traditional mass media are gradually losing the impact they exerted…
Guide to successfully integrate the online channel into the marketing strategy
The most common mistakes of companies are based on the ignorance of the Internet as a communication channel, the lack of coherence with the company’s general strategy and the vision…
More than a third of emails are already open via mobile
Despite the fact that e-mail is currently competing with other digital channels for consumer attention, it continues to be a very effective tool for companies. According to the report made…
The panacea of being in social networks no longer works. Users only look for trusted brands
It may seem strange that at this point, there is still someone who doubts the effectiveness and usefulness of Social Media. Media and social networks have become, and increasingly, a…
The use of online video in the retail sector grows although it still does not take advantage of all its possibilities
Online video advertising continues to grow significantly in 2012, and more and more advertisers are seeing many advantages and benefits in the use of interactive online video campaigns. The latest…
In search of the qualified Lead: main objective of the online strategy of companies and advertisers
The main concern of companies is the generation of leads; the search and capture of quality contacts. This is reflected in the State of Digital Marketing 2012 report, published by…
Twitter already exceeds Facebook in mobile advertising revenue
As reports eMarketer, Twitter will be made with 129.7 million dollars this year in the US. in mobile advertising; while its eternal competitor, Facebook, will have to content itself with…