Brands or social companies? The answers are in the CRM
Many times we have deepened the importance of starting any “company” in Social Media with the clear identification of our objectives. A theme no less if we take into account…
Executives confirm the increase in the effectiveness of Social Media
69% of executives and global executives say that their companies have benefited by adopting social technologies (social networks, blogs, videos or microblogging) for their effectiveness in marketing, according to a…
What are multi-asset funds?
In an increasingly volatile investment environment both investors and financial advisors are looking for safety as well as performance. Finding the perfect combination is the holy grail of the financial…
What to look for when renting an office space
When seeking rental office space, you want the best for your business. Here we advise what to look out for. Location, location, location Whatever your business, your location is vital.…
Only 8% of brands generate a positive experience in their customers
The marketing consultancy IZO has just presented the largest study on customer experience conducted to date in the Ibero-American market. The BCX study is designed by experts and analyzes the…
ROI in the media and social networks continues to be the great challenge for companies
According to the data of a recent report by Econsultancy, 2 out of 5 companies have a return on investment (ROI) much lower than what they spend to start up…
Adconion Media Group acquires digital video advertising company Smartclip
Adconion Media Group today announced the acquisition of smartclip, the leader in digital video advertising in Europe. With this acquisition, Adconion significantly strengthens its position as one of the leaders…
Increasingly, more companies offer customer support through Twitter and Facebook
MarketTools, online market research company has published a new study of social networks, whose biggest finding is that almost a quarter of companies (23 percent to be exact) provides a…
E-commerce: Habits and trends on the rise among users and consumers
E-commerce is the evolution of traditional purchases within a digital environment and an interconnected world where other channels and tools such as social networks and mobile devices are becoming increasingly…
Online users who use discount coupons, the most valuable customers
Users to websites that use online discount vouchers spend 13% more and expect to spend 16% more on average than the regular buyer, according to the Forrester Research study “The…