Writing your Marketing Plan
Well work in a company or be a marketing student, there comes a time when you must put in writing the many ideas you have to brand your brand. Before…
Evolution of the Consumer in the face of the economic recession
Faced with an unprecedented economic situation and in view of the changes that are taking place in the world of communication and media, Omnicom Media Group has conducted a study…
The marks of all the life have a quality superior to the rest
Marketing, to almost 500 women between 25 and 65 years old, and responsible for the family purchase. Thus, the study shows that 77 percent believe that some brands “copy” the…
Keys to customer loyalty in times of crisis
In times of crisis, customer loyalty is as important as attracting new users. ActionsDATA offers some tips for companies to improve their relationship with their clients in the current situation.…
How can the brand contribute more value in times of crisis?
Renowned specialists in the sector such as Joan Jiménez (Social Branding), Jordi Giménez (BrainVentures) and David Riu (BES La Salle) will answer this question in the How can the brand…
The global advertising market has taken a significant turn, for the worse
The unprecedented economic problems that are currently underway lead us to a forecast of decline in advertising investment for 2009 of 6.9% Since our last forecasts in December, the global…
Guerrilla Marketing: Shock marketing techniques for times of crisis
Faced with the constant bombardment of advertising messages, consumers become increasingly immune to this commercial saturation. This fact together with the reduction times of advertising budgets have made marketing professionals…
“Social purchases”, a new phenomenon where control falls on consumers
Information about products, services and brands through the internet is growing exponentially. This implies that in the face of such variety and volume of information, consumers now have to compare…
Marketing is “Recycled”. The Ecological Fashion of Coca-Cola
The Coca-Cola company has launched a really interesting and above all ingenious initiative with the objective of demonstrating and setting an example on its awareness of the environmental aspects.
Community Manager: A qualified professional or a talented self-taught person?
When you hear about the Community Manager it seems that they are talking about superior beings, who perform heroic feats, all day saving the company from serious dangers; it is…