Three challenges for managing a brand on the internet
Because consumers spend more time online every day, the Internet is becoming an essential point of contact for brands to communicate with them. Managing a brand’s online presence can seem…
Brands and retailers embark on direct online sales
According to a recent study by grocery analysts IGD, manufactured food and consumer goods brands are increasingly prone to develop direct sales channels online to achieve greater consumer participation. The…
48% of buyers use the combination of Internet searches and social networks
Online shoppers rely on a healthy mix of search and social media throughout the buying process. A recent research by GroupM Search with comScore has highlighted this combination, something that…
Online shopping: Between 24% and 45% cheaper with white brands
ADECES (Association for Civil Economic and Social Rights) has examined1 the diversity of products, both in its version of white brands and the manufacturer, and the costs of buying on-line…
The influence of the Internet in purchasing decisions
Search engines are still the most used channel to find information about products and services According to the study ‘The influence of the Internet on purchasing decisions’, carried out by…
From A to Z: 75 resources and useful tools for social media and social networks
Social networks are undoubtedly increasingly important for companies. However, its management, analysis and integration with other channels can be a challenge for those who intend to get the most out…
The 10 Commandments of the Good Community Manager
The world of Marketing and Communication has evolved in a very short time thanks to the Internet and Social Networks. The profession of Community Manager is relatively new and there…
Companies are increasingly convinced of the effectiveness of Social Media
At this point, it seems clear and obvious to all the importance of our brand having presence in Social Networks due to the great potential offered by these new channels…
Guide to successfully integrate the online channel into the marketing strategy
The most common mistakes of companies are based on the ignorance of the Internet as a communication channel, the lack of coherence with the company’s general strategy and the vision…
Online conversations, a rough diamond for brands
Thanks to social commerce, many brands are gathering a large amount of content generated by users through online opinions, either on the company’s own website or through social networks such…