Premium public: The best kept secret of marketing
What is the premium audience? Until very recently, most agencies and advertisers would have given a very simple answer: people who can afford to buy premium brands, whose prices are…
Podcast: the online Marketing that is going to sound
In the context of the overwhelming strength of Online Marketing , podcasting is a resource that does not quite find its place, although there are many specialists who predict that…
The importance of domains in brands and online Marketing
One of the best definitions of a domain is the brand on the Internet ??; can be global (.com, .net), specialized (.mobi, .tv) or from a country (.es, .it, .fr,…
Content Marketing: a cocktail of art, seduction and confidence
The Internet user is, at present, primarily a consumer of content. Based on this premise, it is possible to deduce the value of quality content for the branding of a…
Affiliate Marketing: An effective tool to promote products
Companies are increasingly aware of the growing importance of online marketing to the detriment of traditional advertising. Ads in the traditional mass media are gradually losing the impact they exerted…
You have to be proud to engage in Online Marketing
Online marketing and social media have established new paradigms in companies, but many of them are still to discover their great advantages and benefits. Carbajo reveals in our interview the…
Content Marketing, The King’s Empire
What would be of this new social era without information or interesting contents to share? Articles, videos, infographics, any type of content that achieves the status of “relevant”, can generate…
2018 is going to be a turning point in the advertising world
Much has rained since David Segura created the first digital agency back in 1994. This “engineer reconverted to optimistic publicist”, as he calls himself is one of the proper names…
Social Networking: From Conversation to Selling in 6 Easy Steps
Many headaches occur when we can not clearly define a path to convert a prospect obtained in social media into buyer of the products that our company represents. Sometimes the…
How to keep your website positioned for SEO on Google
It is good to know that SEO for your website in Google is very important, and in fact is the technique most profitable long – term marketing, but it is…