Can Branding Reduce Marketing and Design Costs?
There is a prevailing argument that a careful approach to branding can dramatically reduce expenditure on marketing and design, but just how true is it? To make a clear judgement,…
25 tools to take full advantage of Twitter’s potential in events
The power of Twitter as a powerful communication tool is simply undeniable. The speed that characterizes it, its wide reach and high diffusion capacity make it an effective method to…
Social networks reinforce the links of experiences with brands
The Elecrity survey, conducted in the UK to 1000 individuals, tries to find out how social networks influence their brand experiences. Let’s define those “brand experiences” as those interactions between…
Key steps to making a successful small business website
No matter what your size of business, if you want to attract customers, having a website is imperative. Small businesses often face a number of challenges when setting up a…
Finding your ideal candidate
The job market is a tough environment for job seekers but it’s also tough for businesses who want to attract those dream candidates with the best experience and expertise. So…
Why bet on Content Marketing and what are the mistakes to avoid?
If you know the world of marketing, work on it or just like it, it will be rare that the term of marketing of content does not sound. This label…
Resurrect your e-commerce – Forget Selling
We have to take care clearly, that a company does not make sense if it does not produce what people want, instead of trying to convince it to buy what…
Why use a mystery shopper?
Mystery shoppers are people who visit a store and evaluate the overall performance of the employees who serve them. The mystery shopper goes in pretending to be a simple shopper,…
Penguin 2.0 and its keys to get more relevance in the Google search engine
The positioning in search engines is a process in continuous evolution; A task that requires permanent updates and improvements; Where it seems that getting the approval of the all-powerful Google…
Electric pasta machine
When it comes to pasta we all will love to make some homemade pasta with machine. Homemade pasta will be easy to make with a manual pasta maker but it…