Four web design elements that can generate sales
With most businesses owning a website these days, if you want to stand out from the crowd, your site needs to shine. There are several strategies that can get your…
The global advertising market has taken a significant turn, for the worse
The unprecedented economic problems that are currently underway lead us to a forecast of decline in advertising investment for 2009 of 6.9% Since our last forecasts in December, the global…
Guerrilla Marketing: Shock marketing techniques for times of crisis
Faced with the constant bombardment of advertising messages, consumers become increasingly immune to this commercial saturation. This fact together with the reduction times of advertising budgets have made marketing professionals…
The financial records that sole traders must keep
Self-assessment forms are not the most interesting part of owning your own business; however, they are a must when assessing the amount of tax owed. The forms also ensure that…
Is it time for Social Marks?
Solidarity, commitment, cooperation, climate change, environment, Corporate Social Responsibility, sustainable development, responsible consumption, words and concepts that are gaining more and more meaning, meaning and relevance both in the business…
Advertising investment worldwide will grow 4.9% this year
Zenith Optimedia has also presented its forecasts for next year that, in summary, do not discover anything that marketing departments did not know. Online advertising spending will increase while investment…
Advertising investment in online digital media will grow by 28%
The investment in traditional advertising in media such as television, print media and radio is estimated to grow by 1.8%, but digital advertising investments in the media will increase by…
Most SMEs will increase their marketing and online advertising budgets for 2018
According to a survey of more than 750 companies with less than 1,000 employees by Zoomerang, a company dedicated to online surveys, and Growbiz, a consultancy and content provider for…
64% of CEOs of the most important companies in the world are not social
A recent study published by Weber Shandwick, one of the largest public relations agencies in the world, reveals that the majority of the CEOs of the most important companies worldwide…
“Social purchases”, a new phenomenon where control falls on consumers
Information about products, services and brands through the internet is growing exponentially. This implies that in the face of such variety and volume of information, consumers now have to compare…