How to manage the Customer Experience in the Emotional Economy?
“We offer the customer the best experience” is a phrase that nowadays seems to be an obligation to recite in all companies. However, very few can be exhibited as differentials…
New types of customers and SMEs
In recent years, we have seen how the great “gurus” of marketing, those who tell us about new trends and theories, and that according to which it seems that all…
September set to be a record month for MOTs
September is set to be a record month for MOTs, breaking previous years’ garage records. This is great news for those in the trade and will have an impact on…
Clients’ recommendations, keys to succeed with our target audience
The big nightmare of every CEO is investing large amounts of money and time in advertising campaigns only to discover on many occasions that the target audience is not buying…
Small businesses may be overwhelmed when trying to deal with various communication channels
The search for new customers is the biggest challenge for small businesses, and to achieve this they are turning to a wide variety of online marketing channels to achieve it.…
Payment systems must adapt to mobile commerce
Originally, the e-commerce established its activity through a website and determined how to send traffic to it. However, currently, the traffic that reaches these sites also comes from mobile devices…
Mark Zuckerberg: Example of the new consumer or a cheapskate?
I read in several media the controversy before the palpable reality that Mark Zuckerberg “only” has spent 4.8 million euros in his new house, when his company is valued at…
Different ways to find locum jobs
If you’ve been working in general practice for a while and are seeking a fresh new challenge or a better work/life balance, then working as a locum could be the…
Advertising spending on social media will reach $ 8.3 billion
Advertising spending on social media will reach 8,300 million dollars by 2015. This is reflected in the data of a new report developed by the consultancy BIA / Kelsey, whose…
Internet is an influential medium, but younger people prefer offline shopping
The majority of adolescents spend more money on clothes than on anything else, but online sales of this category have not yet been developed, as the vast majority develop their…