When customers speak, but companies do not listen?
I think there is no worse feeling than to feel obviated, to make the effort to speak, and not get any response how do you feel when you do that?…
Brands improve customer service through Twitter
As customer requests increase in Twitter, customers increase their resources for customer service through social networks. The new report by Simply Measured shows that 32% of brands now have an…
Comments and opinions, a resource to generate greater trust among customers
The opinions of our peers are a reliable source when making a purchase decision. The report published by Weber Shandwick earlier this year reflected that, on average, consumers read 11…
The winners of this year’s What? Car awards
This year’s winners include some amazing vehicles, ranging from top end limos to the latest in automotive tech. Image Credit Top city car The five-seat Hyundai i10 1.2 Premium SE,…
Big brands who got it wrong
A brand is the public face of a company and as such should be treated with the utmost respect and caution. To rebrand is sometimes necessary if you have a…
Online restaurant reservations grow 120%
29% of the restaurants surveyed see in the online booking websites the easiest and most efficient way to save time and effort. The digital world prevails, if a few years…
Comments and reviews are increasingly influencing the traveler, but also businesses
Travelers have always relied on recommendations when deciding and planning their travels, and online comment and opinion pages have made suggestions and opinions from other travelers reach high visibility rates.…
How mobile strategies can help take advantage of the trend of showrooming
It is a fact beyond doubt that women are responsible for 85% of all buying decisions in the US, and the most recent studies that have been conducted on this…
More than half of companies use Google Analytics
Google Analytics is the most used web analytics tool, and more than half the companies bet on it. It seems that companies increasingly value the need to know in detail…
Sell unsold or how to use social media to build loyalty and get new customers
Social networks have demonstrated their potential in attracting users interested in our product or service. Therefore, the companies bet decisively by these channels. 83% of marketers indicate that Facebook is…