New types of customers and SMEs
In recent years, we have seen how the great “gurus” of marketing, those who tell us about new trends and theories, and that according to which it seems that all…
Clients’ recommendations, keys to succeed with our target audience
The big nightmare of every CEO is investing large amounts of money and time in advertising campaigns only to discover on many occasions that the target audience is not buying…
Small businesses may be overwhelmed when trying to deal with various communication channels
The search for new customers is the biggest challenge for small businesses, and to achieve this they are turning to a wide variety of online marketing channels to achieve it.…
Advertising spending on social media will reach $ 8.3 billion
Advertising spending on social media will reach 8,300 million dollars by 2015. This is reflected in the data of a new report developed by the consultancy BIA / Kelsey, whose…
Internet is an influential medium, but younger people prefer offline shopping
The majority of adolescents spend more money on clothes than on anything else, but online sales of this category have not yet been developed, as the vast majority develop their…
Professionals and Social Networks: Human Resources Management 2.0
The evolution of social networks increasingly accounts for its potential. If someone ever thought that online sociability platforms were just networks for the generation of personal contacts, the multiple professional…
5 trends with an important role in the marketing strategies of companies
Analyzing what happened during 2010 in the digital communication industry, we have been able to detect 5 clear trends that will play an important role in the marketing strategies adopted…
Do we know the satisfaction of our customers? Do we evaluate it following an adequate methodology?
The globalization of markets and new technologies allow us to access customers more easily, but let’s not forget, it is also allowed to do so to the competition. Several studies…
Branward gets the silver as the best Branding agency in the Strategies Awards
Branward, a leading company in brand strategic consulting, has obtained the Silver as the best Branding agency in the XVIII edition of the recognized Strategies Awards, which are granted by…
The company does not sell because it is facing away from the client’s needs
Results of the Market Study? Why are customers lost ??? performed by RMG & ASOCIADOS, strategic marketing consultancy … Changes in consumer trends, new skills, inefficient management of companies ……