Social Media Marketing Are you ready for active listening?
On multiple occasions we will have heard that the first thing we have to do before diving completely into Social Networks is to plan our strategy and draw up an…
Active listening: How to learn to be a good ‘pimp’ 2.0
If we make an analysis of the meaning and concept of this invented expression, the term pimps refers to the gossip person, who likes to pay attention to everything that…
Foursquare and Geolocation
With the massive introduction of mobile terminals and the broad offer of connection to 3G networks from these devices, which has long been offered to their customers by operators, it…
An effective Social Media Marketing strategy must develop the correct dose of Influence and Persuasion
With extensive professional experience in the world of Online Marketing, Roberto Cerrada stars in the latest interview of the search engine positioning agency Webpositer. His words dissect, in a clear…
The influence in the purchase process of our clients
We know that our products and services meet the needs of our potential customers, at least that should be the case. On the other hand, we are convinced that this…
Newsletters: In search of the perfect moment to get the maximum benefits
Some guidelines described here are common sense, which is often the least common of the senses. Although we will see it quite clearly, it is important to take it into…
Why Social Media professionals do not know how to get sales?
Every day numerous articles are written in social media blogs, where their authors try to explain why companies should not focus on sales, when they carry out communication and marketing…
Mechanical work in SEO no longer works
SEO has become in recent years the workhorse of many online entrepreneurs, in fact many people learn to do some “tricks” to achieve their small goals on the web. But…
More than a third of emails are already open via mobile
Despite the fact that e-mail is currently competing with other digital channels for consumer attention, it continues to be a very effective tool for companies. According to the report made…
The use of online video in the retail sector grows although it still does not take advantage of all its possibilities
Online video advertising continues to grow significantly in 2012, and more and more advertisers are seeing many advantages and benefits in the use of interactive online video campaigns. The latest…