Business and Tech Guide
The marketing consultancy IZO has just presented the largest study on customer experience conducted to date in the Ibero-American market. The BCX study is designed by experts and analyzes the…
Currently one of the main points for a company is to know the positioning of its brand in the market and in the minds of consumers. It is a concept…
Herbalife, a leading multinational company in the direct sale of nutritional supplements, has conducted a study of Spanish, French, English, Greeks, Czechs, Germans, Dutch and Russians with the aim of…
According to the latest ‘Study of Advertising Investment’ developed by Infoadex, the advertising investment in media grew by 3.9 percent to reach 5,849.5 million dollars, representing 45, 4 percent of…
Although advertisers say that the majority of their sales come from their current customers, only 55.4% say that their companies have departments that focus their attention on customer retention, according…
Things are improving in the world of advertising, at least for independent advertising agencies, media and integrated marketing services, according to a survey conducted by ICM, a global network of…
New technologies, increasingly competitive markets and the growing needs of advertisers have been just some of the reasons that have led SOGECABLE MEDIA to further enhance and specialize the Marketing…
The investment in traditional advertising in media such as television, print media and radio is estimated to grow by 1.8%, but digital advertising investments in the media will increase by…
A recent study published by Weber Shandwick, one of the largest public relations agencies in the world, reveals that the majority of the CEOs of the most important companies worldwide…
Research In Motion (RIM), the company responsible for the manufacture of terminals Blackberrys intends to buy Millennial Media, a mobile advertising network.