Blogs remain the largest source of social media conversion
The Social Media Strategist, Community Manager and Dircom Dolores Vela affirms that “good SEO and original and unique value content are proving to be the best and most effective way…
Foursquare and Geolocation
With the massive introduction of mobile terminals and the broad offer of connection to 3G networks from these devices, which has long been offered to their customers by operators, it…
An effective Social Media Marketing strategy must develop the correct dose of Influence and Persuasion
With extensive professional experience in the world of Online Marketing, Roberto Cerrada stars in the latest interview of the search engine positioning agency Webpositer. His words dissect, in a clear…
Companies are increasingly convinced of the effectiveness of Social Media
At this point, it seems clear and obvious to all the importance of our brand having presence in Social Networks due to the great potential offered by these new channels…
The influence in the purchase process of our clients
We know that our products and services meet the needs of our potential customers, at least that should be the case. On the other hand, we are convinced that this…
From technology to the human factor of Social Media and Social Networks
We could say that the twentieth century was about brands using advertising to create a reputation in the market while the 21st century we could say that talks about using…
From the brand to the management of its reputation in Social Networks
The reputation of your company is an essential, vital and important aspect. It affects the way in which people interact with it, and consequently defines the growth or decrease of…
Newsletters: In search of the perfect moment to get the maximum benefits
Some guidelines described here are common sense, which is often the least common of the senses. Although we will see it quite clearly, it is important to take it into…
Why Social Media professionals do not know how to get sales?
Every day numerous articles are written in social media blogs, where their authors try to explain why companies should not focus on sales, when they carry out communication and marketing…