Tell the truth: Consumers demand brands honesty and ethics
“Transparency and Honesty”, the third most important buying factor for consumers, behind the price and quality More than two thirds of consumers in the US, UK and China valued the…
Investors urged to look to medical centre for rich pickings following Brexit announcement
Britain’s decision to leave the European Union following the result of its referendum has created uncertainly in the financial world. The pound immediately fell against other currencies, and there is…
The time and steps needed to get FDA clearance
New drugs are constantly being developed to be better than existing products or to fight new diseases or new strains. Scientists can spend years working on the best formulae, which…
70% of companies have problems in implementing the Big Data
Companies have trouble making proper monitoring on online customer behavior. Despite being aware of the need to use Big Data to act in real time and thus improve the user…
YouTube is now the leading source of information about products among young consumers
YouTube is positioned as the first source of information on products for Millennials. As it reflected in the first quarterly report of 2014 YouTube Insights, 100% of users between 18…
Online experience and continuous attention to customers being poor
Customer experience today is essential to ensure the viability of the business. Thanks to the Internet, consumers no longer adhere to a schedule when to buy, and expect the company…
Are retailers prepared for the new generation of technology?
The technological revolution has caught by surprise retailers.Customers demand an integrated shopping experience across all channels; however, their requests have not yet been heard. According to the report Mozu collected,…
3 actions that allow you to take a large multinational customers
All small businesses are afraid of large corporations. With its aggressive trade policies they are usually made quickly with a huge market share, wiping out smaller competitors operating in each…
48% of consumers have never bought via mobile
Sales through mobile devices will become one of the key e – commerce in the near future and basic elements. Companies are adapting their online stores to work perfectly in…
What to include in a Corporate Manual of Good Practices in Social Networks
Dancing figures of how many users are on social networks and how they are used is constant. A recent study by The Cocktail Analysis under the heading “IV Observatory wave…