Segmenting your customers by emotions
More than 80% of buying decisions are emotional, whether we recognize it or not, and we continue segmenting by criteria such as age, sex, location, social class or income per…
45% of consumers prefer to go shopping after a bad experience online
Internet is the place to find information about products, compare prices and even find interesting offers place. However, when the successful completion of the purchase process, the experience is not…
How do consumers prefer to receive promotional messages from brands?
Consumers agree to receive commercial messages, promotions and coupons, provided they are targeted to their needs. This type of communications received will be better or worse depending on the channel…
The 7 stages of marketing online to achieve a profitable business
Any online production environment, call it eCommerce, blog, generating web of contacts (leads)… has a number of phases and marketing processes that users must pass. Any of these phases may…
Invesco believes Brexit challenges are not insurmountable
It’s getting to crunch time and the fate of the UK’s relationship with Europe will be decided in a box-ticking exercise. Image Credit The Brexit campaign has gained some momentum,…
Positive Growth Continues in the EU Car Market
The European car market has seen a steady increase in its performance for the last three years. Car registrations have now risen 16% compared to last year and appear to…
Proposed Land Registry sale prompts Competition Watchdog objection
The government has plans to privatise Land Registry, however, the competition watchdog has warned that by allowing a private business to take possession of information on property ownership, other firms…
Companies still struggle to get more customers than retaining current
Companies have different ways to achieve their goals and improve their business results. While customer retention seemed that was among the predominant strategies, a recent study reveals that businesses still…
The most common errors of an entrepreneur with an investor
For many entrepreneurs, the issue of funding and specifically, how to establish contractual relationship and convince a first inverter is his great unfinished business. I have particularly been in contact…
Is there any responsible for “Conversion Rate Optimization” in your company?
In the era of technology, we have seen a proliferation different professional profile, where digital management skills or social networking are essential. Thus, each day is more common to speak…