Battle of the video giants: Facebook vs YouTube
Video content is seriously big news in today’s online world. Recent research suggests that more than two-thirds of all personal-use internet traffic will be video content by 2017, with this…
From the Green Stuff to the Black Stuff: Exploring Dublin
Located on Ireland’s east coast, Dublin is a top destination for anyone after a city-break that’s full of history, vibrancy and nightlife. There’s so much to pack into your time…
Get More From Your New Website
A website is now arguably the most powerful marketing tool a business can have. The web has opened up the entire world as a potential customer base for little independent…
The keys to know what kind of content is shared more in twitter
When a marketer faces the difficult situation of trying to excel in twitter is with the following information: – There are 500 million and 288 active users created each month.…
Common Website Mistakes to Avoid
Your website is a hugely important digital asset to your company. So don’t make these common mistakes when developing this crucial marketing channel.
What is transmedia narrative? How to use it to attract customers
It may be that many Chinese might sound concept, but some of you it is likely that you have participated in any of these campaigns, as this concept is going…
Shortlist announced for Qatar’s Art Mill International Design Competition
The design shortlist for Qatar’s prestigious Art Mill project has been announced, representing some of the top international architectural practices. 498 submissions were made for the project, which will see…
What is a mantra? Why you need to create one for your business?
If we approach the concept “mantra” in its broadest meaning we will be more or less with the following definition: “Sacred verbal formula repeated in prayer, meditation or spell, a…
Using colors to get more conversions on your website
On many occasions I have addressed issues related to attracting traffic to your website but sometimes when we do not get the expected level of sales, the mistake of thinking…
Getting the basics of digital marketing right
The digital world can seem utterly befuddling to newcomers. Not only is it a new field, but it is constantly changing! However, digital marketing needn’t be overly confusing. The trick…