Is Social Media meaningless?
Yesterday I read a message sent to the social network that I like, Twitter, which commented on the comparison of social networks with the Diogenes Syndrome. At first, I must…
Generating original content would ensure companies more followers on Twitter
It is true that brands must promote their products on social networks to make them known. But that’s not all they have to do. A recent AYTM Market Research research…
Leading digital communication: Inbound philosophy and content marketing
It is a fact that communication between people is changing, as well as their ways of consuming and their needs. Far away has been that naive consumer, who adopted a…
Listen: One of the main functions of a Community Manager
One of the most important tasks that a good Community Mangager has to do is listen to the followers in the channels in which the company is present and listen…
Success in social media lies in the ability to interact and converse
Generally, Social Media professionals are aware that the idea that many people have of the totally wrong. Social Media goes far beyond Twitter, Facebook and all the tools we can…
Community Manager with name and surname or professional in anonymity?
One of the tasks of the Community Manager, as we all know very well, even, the most important of the tasks he performs, that of community dynamizer. We have said…
Do not shout at me, I do not see you: Keys to promote your online presence
Having an online presence requires considerable effort and investment in time and money. Unfortunately, in many cases the expected results are not achieved. Are you sure that your customers can…
Do not buy it, a friend told me!
Advertising launched through the mass media is no longer enough to guarantee the success of a product. The consumer has taken the reins of consumption, and now it is not…
Travel and Tourism: The future of the sector in the hands of the Internet and social networks
The advancement of new technologies has also forced some sectors to “modernize” in order to try to be with their audience and get to connect with them. One of the…
Is your business ready for the SOLOMO era?
Solomo, who, me? Probably. Although it may sound like the name of the artist of the last song of the summer, SOLOMO is the term that encompasses the Social, Location…