Content Marketing: A Must for the Business
Having a content marketing strategy today has become a necessity and not an option that we can do without. The Branded Content is again a way to engage our customers…
63% of advertisers plan to increase their investment in brand content
Brands are realizing the need to contribute value, and for this reason they are betting on the marketing of contents, in all its versions. According to Nielsen’s work, this investment…
25 tools to take full advantage of Twitter’s potential in events
The power of Twitter as a powerful communication tool is simply undeniable. The speed that characterizes it, its wide reach and high diffusion capacity make it an effective method to…
The mailing lists continue to demand the attention of SMEs
The attention of experts and specialized media seems to be practically centered today on what mobile and social advertising can bring to companies, but SMEs do not let SMEs leave…
Comments and opinions, a resource to generate greater trust among customers
The opinions of our peers are a reliable source when making a purchase decision. The report published by Weber Shandwick earlier this year reflected that, on average, consumers read 11…
Comments and reviews are increasingly influencing the traveler, but also businesses
Travelers have always relied on recommendations when deciding and planning their travels, and online comment and opinion pages have made suggestions and opinions from other travelers reach high visibility rates.…
How mobile strategies can help take advantage of the trend of showrooming
It is a fact beyond doubt that women are responsible for 85% of all buying decisions in the US, and the most recent studies that have been conducted on this…
What kind of local searches are most popular among mobile users?
One of the great advantages of the smartphone is that it allows to be connected at any time and place; Which facilitates the possibility of finding information where and when…
Living back to the digital world
Any marketer misses Expansive those years in which companies sell their products and services thanks to the enormous consumer demand rather than good business practices that took place? If so,…
Google shows us the way: Quality content
The almost obsessive character by Google to defend the quality content is not new. To fulfill its objective has 2 Minions: Panda and Penguin, who after her innocent appearance hides…