How to design an Effective Medium Plan
The period is approaching when most companies start working on their business and marketing plans for the following year. We design sales and analyze trends to define what we will…
Strategies to put out fires and deal with reputational crisis
One of the most important functions of the Social Media Manager is to act as Head of the fire department, formed by the Community Manager and team. When suddenly the…
When the Community manager does not work in an office
On many occasions the Community Manager is forced to work with certain clients as a freelancer, which means that he does not work in an office. His office is usually…
Klout, Kred and other horror monsters Repercussion or Influence?
A few days ago, we learned that a social media professional was rejected in a recruitment process due to his low level of Klout. At this point, let’s first explain…
Do not let the noise of the opinions of others silence your own inner voice
This phrase of Steve Jobs summarizes the attitude that should have a professional of any field. In Social Media, especially when it comes to Community Managers, the ability to work…
From the brand to the management of its reputation in Social Networks
The reputation of your company is an essential, vital and important aspect. It affects the way in which people interact with it, and consequently defines the growth or decrease of…
In search of the qualified Lead: main objective of the online strategy of companies and advertisers
The main concern of companies is the generation of leads; the search and capture of quality contacts. This is reflected in the State of Digital Marketing 2012 report, published by…
Quality and rapid response, keys for the management of the online reputation of companies
For any brand or business, regardless of its size or market niche, and to successfully immerse itself in the social media ecosystem, it is essential to develop and execute a…
Mobile Ecommerce: What do users expect from mobile websites?
By 2015 it is estimated that there are 2 billion mobile device users and that e-commerce continues its upward trend and, in the case of m-commerce, it reaches a volume…
CEOs 3.0: Those Men Orchestra
I think one of the worst things that can happen in life is fanaticism, whatever it may be, political, sporty or even “social”. Fanaticism distances us from reality, makes us…