Are Travelers a Target for Mobile Advertising?
As one of the segments within mobile consumers, travelers are increasingly comfortable and ready to plan, search and book their trips when they are already on the road, according to…
Commercial emails hoard 7 out of 10 spam complaints
Commercial emails account for 70% of all spam complaints, according to the newly released Return Parth Email Intelligence survey for the third quarter of 2012. 22% of spam complaints come…
Email marketing: It measures to control!
The email marketing today is a tool for fast, effective communication and offers extraordinary potential for business. To achieve the high investment returns that e-mail allows us as a tool,…
10 Essential Guidelines for Improving Customer Service on Social Networks
We are many that we think that, in the not too distant future, customer service will be carried out via social networks, that is why large and small companies should…
Strategy, a vital and fundamental aspect in content marketing
Marketing professionals are taking into account, in general, the value of content marketing, and is that currently 25% of Marketing budgets are dedicated to this specialty. B2B professionals find content…
Why bet on Content Marketing and what are the mistakes to avoid?
If you know the world of marketing, work on it or just like it, it will be rare that the term of marketing of content does not sound. This label…
What has been the revolution of the new Digital Marketing?
Maybe some just know that Digital Marketing is the one that runs through internet, some know that further comprises a series of techniques and strategies that target your company will…
The evolution of search engines and the extinction of SEO professionals
There have been many times that we read that the SEO is dead or will die in the coming years. In this regard we find diversity of opinions. Those who…
Google has pocketed about half of the benefits of mobile advertising
The Internet giant also dominates the advertising market on mobile devices. The latest data provided by eMarketer show that this year recorded 48.2% of mobile advertising revenue, a hegemony that…
10 buzzwords on mobile marketing you should know
The world of new technologies is full of technicalities and the less strange words that make up a most bombastic jargon. More often than desirable arise new of these terms,…