News feeds, the new grail of mobile users
RSS feeds are back in fashion or perhaps it is simply that never ceased to be. For those unfamiliar with this type of resource, these generated some news websites and…
Content Marketing, a powerful tool also for SMEs and small businesses
Again and again we hear the same old argument that we should not focus on getting links “high quality”, we should focus on developing content that promotes organic linking the…
As important as providing quality content is knowing how to measure your ROI
46% of marketers have a marketing strategy content, while 37% are working on it, though, when it comes to know the effectiveness of their actions, only 25% measure their results…
If users are already multiscreen, companies and brands must also be
43% of tablet users watch more television now than 5 years ago, most of them combines television activity using your smart screen. This is reflected in the latest survey published…
Messages and advertisements multiscreen lose impact among users
The multi-user behavior affects their attention span, which complicates the power companies reach them with your message. Users receive many impacts simultaneously through different devices that interact. Front of the…
Are professionals really prepared for the new challenges of digital marketing?
Digital marketing is positioned as a scenario of greatest interest to marketers in this immediate future. Undoubtedly, the evolution of the various channels and means where brands and companies develop…
A bad mobile experience ends up damaging the brand image
72% of mobile users expect the same quality of experience across all digital devices, but does not appear to be meeting their expectations. According to the results of the survey…
Big Data is a diamond in the rough to be learned to polish
The online medium provides extensive data on user behavior. First-hand information that, well channeled, can be very useful for small businesses.The information provided by the Big Data is a rough…